Copywriter
HybridBoca Raton, Florida, United States
Job Summary
Dig into the competitive landscape to turn insights into persuasive, audience-first content that moves physicians and patients to act. Craft compelling copy across paid social, advertorial, white papers, email, landing pages, and member communications to fuel the full marketing funnel. Work smarter at scale by leveraging AI tools and content templates to maximize creative output while maintaining brand voice and compliance. Partner across teams to shape communication strategies for physician recruitment, transitioning practices, and open practice opportunities. Contribute to the full patient journey from recruitment through retention with sharp, empathetic messaging. This role supports MDVIP's mission of transforming primary care for over 425,000 members through personalized healthcare innovation.
Required Qualifications
- Bachelor's degree, preferably in Communications or Marketing
- 5+ years of related business writing experience in a corporate or agency setting
- Demonstrated experience writing across multiple channels (digital, social, email, print, direct mail, SEO, etc.)
- Advanced proficiency in AI-driven content creation
- Excellent communication skills, with the ability to present and defend creative concepts to both creative and non-creative stakeholders
- Proactive, curious, and comfortable working in a fast-paced environment
- Familiarity with marketing automation platforms
- Proficient in Microsoft Office applications, with intermediate skills in Outlook, Excel, Word, and PowerPoint required
Desired Qualifications
- Healthcare background preferred
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