Copywriter
HybridLondon, England, United Kingdom
Job Summary
Lead and own the development of core communications by writing compelling content for digital platforms, creating persuasive B2B and B2C marketing materials to nurture leads, and drafting key messaging for public relations campaigns. Manage the LinkedIn strategy through thought leadership pieces, blog posts, and interviews while collaborating with executives and the Corporate Communications Team. Research industry trends to ensure content remains relevant, edit and proofread sales decks and RFP responses, and develop concept themes for industry events. Maintain a deep understanding of the sports marketing landscape to craft narratives that enhance brand authority, integrating AI tools to improve workflow. This permanent role is based at Chiswick Park with a 9:00–17:00 Monday to Friday schedule, requiring flexibility for travel and unsocial hours as dictated by business demands.
Required Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
- 4+ years of experience in copywriting, content creation, or editorial roles
- Strong portfolio demonstrating expertise in writing across various formats and platforms
- Exceptional writing, editing, and proofreading skills with a keen attention to detail
- Ability to tailor messaging for different audiences, from social media to executive communications
- Experience writing B2B & B2C content and understanding of digital marketing strategies
- Knowledge of SEO best practices and digital content optimization
- Strong organizational skills and ability to manage multiple projects simultaneously
- This is a permanent position
- This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
- Working hours are 9:00 – 17:00, Monday to Friday
- May be required to attend (and travel to) locations, including other IMG buildings and meetings
- Unsocial hours may be required, as dictated by the demands of the business schedule
Desired Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is preferred
- Passion for sports and an understanding of the sports marketing industry is a plus
- Integrates AI tools to improve idea generation and workflow
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