Copywriter (DTC & Amazon)
$72,000–$85,000 year
On-siteNewport Beach, California, United States
Job Summary
Write and optimize Amazon product titles, feature bullets, A+ Content, and DTC pages by translating technical specs into persuasive messaging that highlights functional and emotional benefits. Create brand-aligned copy for landing pages, paid media, email, social, and seasonal campaigns while auditing existing listings to improve visibility and conversion. Apply SEO and GEO best practices using keyword research and competitive insights to strengthen discoverability across traditional and AI-powered search platforms. Partner with Product Development, Marketing, and Creative teams to define positioning, launch strategies, and messaging hierarchies early in go-to-market planning. Analyze content performance and customer feedback to refine messaging and develop scalable templates. Guide the development of proprietary AI copywriting tools by evaluating and refining AI-generated content for accuracy and brand consistency.
Required Qualifications
- Bachelor's degree in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience
- 4+ years of professional copywriting experience in ecommerce, DTC, consumer products, retail, advertising, or an in-house creative environment
- Portfolio demonstrating strong product storytelling and conversion-focused copy across Amazon and other digital channels
- Working knowledge of SEO, GEO, keyword research, search intent, and content optimization for traditional and AI-powered search
- Strong conceptual and strategic copywriting skills with the ability to translate technical product information into persuasive, benefit-driven messaging
- Excellent editing, proofreading, research, project management, collaboration, and communication skills in a fast-paced, deadline-driven environment
- Experience using AI-powered writing and research tools (e.g., ChatGPT, Claude, Gemini, Perplexity, or similar) with the ability to critically evaluate, refine, and improve AI-generated content while maintaining originality, accuracy, and brand voice
Desired Qualifications
- Experience with home, outdoor living, toys, furniture, lifestyle, or other feature-rich consumer product categories
- Amazon Seller Central/Vendor Central, listing optimization platforms, keyword research tools, CMS/DAM platforms, A/B testing, and marketplace compliance
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