Copywriter / Content Writer ZA 6

Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs. Build and run an editorial calendar; coordinate with other content crafters to ensure standards. Optimize all content for SEO to better reach. Measure impact and perform analysis to improve critical metrics. Help with localization of process and content to ensure consistency across regions. Review and implement process changes to drive operational excellence. Responsibilities also include crafting taglines for website pages, writing blog posts for feature announcements, preparing thought leadership pieces for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to explain features, and producing birthday cards and other brand-aligned communications. Projects are designed to be autonomous with creative freedom, while staying aligned with brand guidelines.