Copywriter: AI & Luxury Brand Voice
On-siteZagreb, Zagreb, Croatia
Job Summary
Develop compelling copy for hotel websites, social media, guest brochures, and on-property collateral while actively using AI tools to generate drafts and brainstorm ideas. Humanize AI outputs and refine third-party agency work to ensure messaging is clear, sophisticated, and perfectly tailored to each property's unique identity. Strip away fluff to evoke a sense of 5-star service, maintaining a unified voice across international markets while ensuring language remains simple and accessible. This role focuses on crafting the narrative for a portfolio of global luxury hotel brands, where "less is more." You will act as a brand guardian, reviewing content to spot AI-sounding patterns or deviations and adjusting tone to fit specific nuances from heritage estates to modern resorts.
Required Qualifications
- 3+ years of experience in copywriting, ideally for luxury, travel, or lifestyle brands
- Proven ability to use AI tools as part of a professional writing workflow
- A portfolio showcasing clean, minimalist, and effective copy
- Strong collaborative skills for managing and reviewing external agency work
Desired Qualifications
- The Luxury Sensibility: You understand that luxury is defined by precision and restraint. You know how to convey a premium experience without using over-the-top or flowery language
- AI-Fluent: You are comfortable working with AI tools (like ChatGPT or Claude) and know how to 'prompt' them to get the best possible starting point
- Analytical Editor: You have a sharp eye for grammar and flow. You can spot 'AI-sounding' patterns or agency deviations and know exactly how to fix them
- Open-Minded & Flexible: You are excited by the evolving nature of digital content and are ready to adapt your workflow as new tools and strategies emerge
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.