Coordinator, Social Media & Marketing (ENTRY LEVEL)
On-siteEl Paso, Texas, United States
Job Summary
Develop, schedule, and execute social media and digital campaigns across platforms like Facebook, Instagram, X/Twitter, TikTok, and LinkedIn to drive ticket sales, merchandise revenue, and fan engagement. Create compelling graphics and video content, manage paid advertising campaigns including Meta and Google ads, and collaborate with Marketing, Ticketing, and Retail teams to meet measurable sales goals. Track campaign performance using analytics tools, optimize strategies based on data insights, and support gameday operations by capturing live content. Pitch creative concepts for promotions and brand campaigns while staying current on digital trends to enhance revenue and brand strategies. This entry-level role requires flexibility for evenings, weekends, and holidays during the baseball season.
Required Qualifications
- One year of experience in digital marketing, social media, or sales
- Strong knowledge of social media platforms, digital ad tools, and analytics platforms
- Excellent written and verbal communication skills
- Creative mindset with attention to detail and brand consistency
- Strong analytical skills and ability to interpret performance metrics
- Highly motivated, sales-driven, and goal-oriented
- Willingness to work flexible hours, including evenings, weekends, and holidays during the baseball season
Desired Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- Experience with paid advertising campaigns (Meta Ads Manager, Google Ads)
- Proficiency in Adobe Creative Suite
- Familiarity with CRM systems (such as Salesforce) and email marketing platforms
- Video editing or motion graphics skills are a plus
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