Coordinator of Strategic Marketing and Enrollment
$26,000–$26,000 year
On-siteCentral, Louisiana, United States
Job Summary
Develop and implement marketing, communications, and enrollment strategies to attract students, families, and high-quality employees. Manage the district's digital presence, including websites, social media platforms, and email campaigns, while creating engaging content such as graphics, videos, newsletters, and press releases. Coordinate enrollment recruitment events, open houses, and community outreach programs to increase student enrollment and retention. Support Human Resources in marketing employment opportunities and promote the district as an employer of choice through targeted campaigns and recruitment materials. Strengthen relationships with families, community organizations, and civic leaders to foster partnerships that support district visibility and engagement. Monitor and report enrollment, marketing, and engagement metrics to assess campaign effectiveness and recommend improvements based on data analysis.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, Human Resources, Education, or a related field
- Minimum of three (3) years of experience in marketing, communications, recruitment, public relations, enrollment management, or related fields
Desired Qualifications
- Master's Degree
- Experience in education, public sector, nonprofit, or community engagement settings
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