Coordenador Trade Marketing

Develop and implement trade marketing plans aligned with commercial strategies for small retail and food service channels. Manage promotional calendars, incentive campaigns, and merchandising materials to increase point-of-sale visibility and sell-out. Analyze performance indicators including sell-in, sell-out, and stockouts to propose action plans, while developing sales support tools. Lead agency and promoter management, conduct field visits for execution diagnostics, and oversee marketing budgets to ensure ROI. Collaborate closely with the sales team to guarantee strategy alignment and identify growth opportunities in smaller client profiles.