Coordenador Comercial On Trade

Lead the sales operations for a large-scale alcohol beverage client by managing and developing the On Trade Executive team to ensure strategy execution and target attainment. Decompose commercial strategies into actionable plans, monitor key performance indicators, and oversee portfolio evolution across territories. Conduct field visits to evaluate execution, client relationships, and PDV activations while directly supporting sales negotiations and strategic prospecting. Maintain constant alignment with the client's commercial and Trade Marketing teams, structure team reporting routines, and consolidate field data into actionable insights for the agency and client.