Conversion Rate Optimization Specialist
$108,000–$149,000 year
RemoteUnited States
Job Summary
Analyze heatmaps, session recordings, and GA4 data to identify friction points and conversion opportunities across the site. Generate data-backed test hypotheses and maintain the monthly testing roadmap while managing the full pipeline from brief creation to QA and launch. Configure experiments in Webflow Optimize, including audience segmentation and variant logic, and own pre-launch and live monitoring to ensure data quality. Document behavioral findings, write detailed post-test reports with statistical significance analysis, and surface insights to inform UX strategy and design decisions. Collaborate with the UX team to prioritize the test backlog and maintain an organized knowledge base for site-wide KPI tracking.
Required Qualifications
- 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
- Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
- Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
- Working knowledge of GA4 for funnel analysis and performance tracking
- Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
- Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
- Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
- Experience working within a B2B SaaS or enterprise marketing organization
Desired Qualifications
- Relentlessly curious and committed to continuous learning
- Actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes
- Genuine curiosity about user behavior
- Strong analytical instincts
- Operational discipline to keep a high-velocity testing program running smoothly
- Understanding of Webflow Optimize's full capabilities and best practices
- Ability to stay current on platform updates and proactively identify ways to run more sophisticated experiments
- Ability to train or support other team members on the tool
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