Conversion Rate Optimization (CRO) Specialist
On-siteMiami Gardens Broward County, Florida, United States
Job Summary
Maintain and execute the experimentation roadmap across web and mobile app, balancing quick wins against higher-impact structural changes. Design and execute A/B and multivariate tests end to end, including hypothesis, success metrics, QA, launch, and statistical analysis across ticketing, e-commerce, and lead-gen surfaces. Conduct UI/UX and heuristic reviews to identify friction, grounding findings in analytics, session recordings, and heatmaps. Analyze user behavior through funnel analysis and segmentation to surface drop-off points, then translate data into prioritized, business-focused recommendations. Partner cross-functionally with UX/UI, engineering, and brand teams to scope and ship changes while building personalization strategies tailored to specific audience segments. Define and report on CRO KPIs to maintain stakeholder alignment on impact.
Required Qualifications
- 3+ years in conversion rate optimization, UX/product analytics, and web growth
- Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
- Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
- Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
- Ability to evaluate UI/UX critically and articulate the 'why' behind recommendations
- Excellent communication and storytelling skills
- Comfort working across both desktop web and native mobile app environments
- Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
- Basic knowledge of HTML/CSS
- Experience with personalization and audience-targeting tools
- Familiarity with accessibility standards and how they intersect with UX
- Experience with Agile methodologies and project management tools like Wrike or Jira
- Must be available for on-site work at Hard Rock Stadium in Miami Gardens, FL
Desired Qualifications
- Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
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