Conversion Rate Optimization (CRO) Specialist
On-siteMiami Gardens Broward County, Florida, United States
Job Summary
Maintain and execute the experimentation roadmap across web and mobile app, balancing quick wins against structural changes. Design and run A/B and multivariate tests end to end, from hypothesis and audience targeting to QA, launch, and statistical analysis. Conduct UI/UX and heuristic reviews to identify friction, then analyze user behavior through funnel analysis, heatmapping, and session replay to surface drop-off points. Translate data into prioritized, business-focused recommendations and KPI reports on conversion rate, AOV, and revenue per visitor. Partner cross-functionally with UX, engineering, and brand teams to scope and ship changes, while championing a culture of testing and documenting learnings.
Required Qualifications
- 3+ years in conversion rate optimization, UX/product analytics, and web growth
- Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
- Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
- Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
- Ability to evaluate UI/UX critically and articulate the 'why' behind recommendations
- Excellent communication and storytelling skills
- Comfort working across both desktop web and native mobile app environments
- Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
- Basic knowledge of HTML/CSS
- Experience with personalization and audience-targeting tools
- Familiarity with accessibility standards and how they intersect with UX
- Experience with Agile methodologies and project management tools like Wrike or Jira
- Must be available for on-site work at Hard Rock Stadium in Miami Gardens, FL
Desired Qualifications
- Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
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