Conversion Rate Optimisation (CRO) Lead
$1,200,000–$1,200,000 year
RemoteUnited Kingdom or United States
Job Summary
Own the "click-to-booking" journey by turning anecdotal feedback into a systematic conversion machine for premium aesthetic clinics. Run tests, predict outcomes, and measure results to optimize landing pages and forms specifically for high-intent, considered purchases. Master session recording tools, heatmaps, and funnel analytics to draw qualitative conclusions and debunk objections with hard evidence. Bridge the gap between creative intelligence and bottom-line results by presenting data-backed findings to stakeholders. Work primarily within USA business hours to collaborate effectively with the team and partner clinics globally.
Required Qualifications
- Demonstrable CRO Experience: A proven track record of running tests, predicting outcomes, and measuring results.
- High-Ticket Lead Gen Expertise: Experience optimizing landing pages and forms specifically for high-intent, considered purchases.
- Behavioral Tool Proficiency: Mastery of session recording tools, heatmaps, and funnel analytics to draw qualitative conclusions.
- Cultural Alignment: Strong understanding of the American consumer mindset, particularly regarding trust, proof, and high-ticket service expectations.
- Timezone Alignment: Ability to work primarily within USA business hours to collaborate effectively with the team and partner clinics.
- Data-Driven Communication: Expert written and verbal English with the ability to present data-backed findings confidently to stakeholders.
Desired Qualifications
- Industry Background: Previous experience in MedSpa, aesthetics, or healthcare lead generation.
- Platform Knowledge: Hands-on experience with GoHighLevel (GHL).
- Sales Insight: Experience reviewing sales or setter calls to extract conversion bottlenecks.
- Portfolio Management: Experience managing conversion performance across 20+ simultaneous client accounts.
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