Contract Product Marketing and Execution
$83,200–$104,000 year
On-siteKaty, Texas, United States
Job Summary
Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, and ongoing promotion. Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases through multichannel tactics like email automations, SMS/text campaigns, landing page copy, and social media content. Translate product quality and differentiation into compelling messaging that positions against premium supplement brands. Track campaign performance weekly, monthly, and quarterly, using data to recommend improvements that increase traffic, conversion, and revenue growth. This 20-hour-per-week contract role reports jointly to the Vice President of Sales and Marketing and the Director, focusing on one product at a time to build awareness and adoption for Physicians Preference Vitamins' premium formulations.
Required Qualifications
- Proven experience in product marketing
- Proven experience in ecommerce marketing
- Proven experience in supplement/wellness marketing
- Proven experience in CPG marketing
- Proven experience in premium consumer product marketing
- Ability to develop strategy and execute campaigns independently as an individual contributor
- Experience with product launches
- Experience with go-to-market planning
- Experience with email marketing
- Experience with marketing automation
- Experience with SMS campaigns
- Experience with social media content
- Experience with reels
- Experience with landing pages
- Experience with blogs
- Experience with performance reporting
- Strong understanding of ecommerce revenue growth
- Strong understanding of conversion
- Strong understanding of customer acquisition
- Strong understanding of product adoption
- Excellent writing skills
- Excellent messaging skills
- Excellent organization skills
- Excellent analytical skills
- Time in the Katy office is preferred
- Remote work is acceptable for a candidate with proven experience
Desired Qualifications
- Experience with Klaviyo or similar ecommerce email platform
- Experience with Canva
- Experience with Lead Pages
- Experience with Metricool or similar social media consolidation platforms
- Experience with Google Analytics
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.