Content Writer
On-siteIndore, Madhya Pradesh, India
Job Summary
Write ad copy, landing pages, emailers, and WhatsApp communications to drive conversions and app downloads. Create SEO blogs, long-form guides, and thought pieces on parenting and child development. Draft scripts for reels, video ads, YouTube content, and webinars. Repurpose material into social media posts, community updates, and influencer narratives. Build and maintain a content calendar across all channels while developing clear in-app content for milestones and nudges. Stay updated on parenting trends and collaborate with marketing, design, and product teams to deliver integrated campaigns. Proofread content for grammar, flow, and brand alignment.
Required Qualifications
- 1+ years of content writing experience
- preferably in parenting, edtech, D2C, or wellness sectors
- Strong storytelling, copywriting, and research skills
- ability to adapt tone for performance vs. long-form content
- Working knowledge of SEO writing, keyword research, and blog optimization
- Ability to write across ads, blogs, scripts, guides, and community content
- Excellent written and verbal communication skills
- Strong ability to work with cross-functional teams in a fast-paced startup environment
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