Content Writer
On-siteBhubaneswar, Odisha, India
Job Summary
Write well-researched blog articles (1,000–2,500 words) focused on fintech, digital banking, payments, and emerging technologies. Develop SEO-optimized content, whitepapers, and case studies to improve organic traffic and search rankings. Create thought leadership pieces, website copy, and sales collateral including brochures and product datasheets. Draft scripts for video explainers and webinars, and produce press releases and event content. Conduct competitor and keyword research to identify content opportunities. Ensure all materials align with brand guidelines and simplify complex technical concepts for B2B audiences. Manage multiple projects while maintaining attention to detail.
Required Qualifications
- Excellent written and verbal English
- Strong research and analytical skills
- Ability to simplify complex technical concepts into engaging content
- Understanding of SEO principles, keyword research, and content optimization
- Experience writing for digital channels and B2B audiences
- Ability to manage multiple projects and meet deadlines
- Strong attention to detail and content-editing and proof-reading skills
Desired Qualifications
- Bachelor's or Master's degree in English, Journalism, Mass Communication, Marketing, or a related field
- Experience in fintech, banking, payments, SaaS, enterprise technology, or BFSI is highly preferred
- Basic understanding of Google Analytics, Google Search Console, and SEO tools such as SEMrush or Ahrefs is an advantage
- Experience working with content management systems (CMS) such as WordPress is preferred
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