Content Writer Intern
On-siteNeptune City, New Jersey, United States
Job Summary
Create original, engaging copy for websites, e-commerce, packaging, newsletters, social media, and press releases while adhering to specific brand style guidelines. Manage multiple assignments to meet deadlines and conduct competitive research to enhance market presence. Write and optimize content for traditional SEO, Answer Engine Optimization, and Generative Engine Optimization, utilizing keyword research tools. Integrate AI tools into your drafting workflow to support editorial judgment, experimenting with new techniques and sharing learnings with the team. Report to the Associate Director, Content Business Strategy in the Creative Department. This 5x-week role is based at the Neptune City, NJ facility.
Required Qualifications
- Published writing samples or a link to an online portfolio
- 2-3 years of experience writing content either in-house or an agency setting
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field
- Proven writer and proofreader with professional written and verbal skills
- Ability to adapt tone and writing style based on medium and audience
- Can prioritize multiple types of projects in a fast-paced environment
- Familiarity with e-commerce product content
- Understanding of SEO/AEO/GEO best practices
- Experience with keyword research tools such as SEM Rush
Desired Qualifications
- Ideally, you're a wordsmith with demonstrated content creation and copyediting skills
- You can easily pivot style and tone for the brand and channel
- You're comfortable working both independently and in a team setting
- You'll create content that elevates our brands and resonates with consumers across various touchpoints
- This is an exciting opportunity to dive into the creative-meets-strategic world of content creation—crafting everything from website articles and social media posts to packaging copy, emails, press releases, and beyond
- Write original and engaging copy for a variety of platforms—websites, e-commerce, packaging, newsletters, social media, sell sheets, press releases, and more
- Adhere to style guidelines to create content in each brand's unique voice, tone, and format
- Effectively manage multiple assignments to meet deadlines
- Regularly contribute fresh and creative content concepts/ideas
- Conduct competitive research to help enhance brands' market presence
- Write and optimize website/e-commerce content for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices
- Integrate AI tools into your drafting and editing workflow to support, not replace, your own writing and editorial judgment as you move from first draft to final copy
- Stay curious about new AI tools and techniques, experimenting with what works best for different content types and sharing learnings with the team
- Conduct keyword research for search engine optimization on both search results and e-commerce platforms
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