Content & Web Manager
$76,000–$95,000 year
Remote · Canada
Job Summary
Lead content and web strategy across Westland’s digital ecosystem, owning website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent. Monitor and analyze website performance using GA4, Search Console, and SEO platforms; identify optimization opportunities and improve user journeys. Partner with digital, SEO, paid media, UX, analytics, and development teams to drive acquisition and conversion goals. Lead Westland’s thought leadership program (blogs, white papers, and insights) and ensure content is optimized for traditional search and AI-driven answer environments. Remote Canada with a focus on growing discoverability, engagement, and digital credibility across owned channels.
Required Qualifications
- 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
- Strong experience developing and optimizing website content in a performance-focused environment
- Deep understanding of SEO best practices, search intent, content structure, and emerging AI-related SEO considerations
- Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
- Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization
- Excellent writing, editing, briefing, and communication skills
- Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders
- Strategically minded while remaining highly hands-on in execution
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