Content Strategy Consultant
Hybrid · Manchester, England, United Kingdom
Job Summary
Lead content strategy and optimisation projects across client accounts, transforming business objectives and user needs into actionable plans. Responsibilities include developing content strategies based on keyword research and user data, producing high-quality user-focused content, conducting on-page optimisation, applying UX principles to enhance content discoverability, and managing collaborations with cross-functional teams. The role necessitates experience in content strategy, a solid understanding of SEO, analytical skills, and the ability to mentor junior team members. Required tools include analytics and SEO resources.
Required Qualifications
- Experience in content strategy, content design, or UX writing within an agency or in-house digital team
- Strong grasp of SEO fundamentals and how they connect to content and user experience
- Proficiency with analytics, SEO & AI tools (e.g. GA4, GSC, Ahrefs, Screaming Frog, ChatGPT, Claude)
- Ability to work with complex data and translate it into clear strategic recommendations
- Excellent communication skills, both written and in client-facing settings
- A user-centred mindset and familiarity with accessibility best practices
Desired Qualifications
- Experience with Figma or similar prototyping tools
- Familiarity with multilingual or multi-market content strategies
- Understanding of information architecture and content modelling
- Experience with contributing to new business and pitching
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