Content Strategist & Writer
HybridAtlanta, Georgia, United States
Job Summary
Write and maintain blog posts, service pages, and website copy across four partner brand sites and WellStreet.com, while drafting Google My Business content for over 170 locations. Produce patient-facing email and SMS copy for CRM campaigns in ActiveCampaign, and create seasonal social media and digital ad copy for Google and Meta platforms. Develop B2B website copy, press releases, and sales collateral for health system partners, plus script video and podcast content. Manage the editorial calendar, conduct keyword research, and ensure all deliverables meet healthcare marketing compliance standards while adapting tone for distinct partner brands.
Required Qualifications
- 3 to 5 years of professional writing experience
- Exceptional writing skills across multiple formats including long-form, short-form, digital, email, and conversational content
- Strong understanding of SEO fundamentals and how content supports organic search performance
- Ability to manage a high volume of concurrent writing projects without sacrificing quality or deadlines
- Collaborative and receptive to feedback, able to take direction from multiple stakeholders while maintaining a consistent brand voice
Desired Qualifications
- ideally in healthcare, multi-location brand, or agency environments
- ActiveCampaign experience
- Familiarity with healthcare marketing compliance and patient communication standards
- Experience with content management systems, ContentStack or WordPress
- Healthcare or multi-location brand writing experience
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