Content Strategist (Remote)
On-siteMichigan, United States
Job Summary
Lead Organic Social strategy for assigned clients by developing content plans, platform recommendations, and campaign concepts aligned with business objectives. Present performance insights and strategic recommendations during client meetings, quarterly reviews, and planning sessions. Manage editorial workflows, including calendar creation, quality assurance, and final review of owned media across social, email, SMS, and web channels. Write, edit, and proofread high-impact content while creating simple branded assets in Canva. Coach Organic Social Specialists and coordinate freelance writers to ensure quality standards and deadline adherence. Optimize production efficiency through process improvements and AI-assisted workflows. Collaborate with Lifecycle, SEO/GEO, Creator, and Social Commerce teams to ensure consistent messaging.
Required Qualifications
- 5+ years of experience in Organic Social, content marketing, copywriting, or digital marketing
- Demonstrated experience developing Organic Social strategies for brands
- Experience using Meta Ads Manager and TikTok Ads Manager to boost organic content and manage paid social amplification campaigns
- Exceptional writing, editing, and storytelling skills
- Experience presenting strategic recommendations to clients
- Experience managing editorial calendars and content workflows
- Experience supporting or mentoring writers or content creators
- Working knowledge of SEO content best practices
- Experience creating simple branded assets in Canva
- Strong organizational and project management skills
- Ability to manage multiple priorities across clients and channels
Desired Qualifications
- Agency experience supporting multiple brands
- Experience with ecommerce, retail, beauty, or consumer brands
- Familiarity with GEO/AEO and AI-search content optimization
- Experience with Google Search Console, GA4, SEMrush, Ahrefs, or similar tools
- Experience collaborating with Lifecycle Marketing, Community Management, Creator Marketing, and Social Commerce teams
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