Content Strategist (Beauty & Luxury)
On-siteSanta Monica, California, United States
Job Summary
Develop creative strategies to improve ROAS, reduce CPA, and increase conversion rates across Meta, TikTok, YouTube, and other paid media channels. Build concepts based on audience insights, competitor research, and platform trends while translating marketing objectives into scalable creative frameworks. Partner with paid media buyers, designers, video editors, and brand teams to transform performance data into compelling ad creatives. Identify customer pain points, purchase motivations, emotional triggers, and personas to tailor messaging for specific segments. Develop detailed briefs for designers and creators covering hooks, storytelling, and success KPIs, ensuring every asset is built around a clear testing hypothesis. Continuously monitor metrics like CTR, CPC, and ROAS to recommend future iterations and maintain an organized testing library. Work within a collaborative, fast-paced environment where experimentation and measurable results drive everything we do.
Required Qualifications
- 3+ years of experience in Performance Creative Strategy, Growth Marketing, Paid Social, or E-commerce Marketing
- Proven experience working with beauty, skincare, wellness, fashion, luxury, or premium consumer brands
- Demonstrated success developing performance-driven creative for Meta and TikTok campaigns
- Strong understanding of the DTC customer journey
- Experience collaborating closely with Paid Media teams to optimize creative performance
Desired Qualifications
- Experience working within a fast-paced agency environment is highly preferred
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