Content Strategist
$100,000–$125,000 year
HybridSeattle, Washington, United States
Job Summary
Own the long-form content roadmap and editorial calendar for the blog and core website, enforcing standards on voice, structure, and accuracy across all published material. Manage the full content pipeline from ideation through briefing, drafting, review, and publication while partnering with copywriters and AI-assisted workflows to maintain editorial quality. Conduct keyword research and content-gap analysis to identify organic traffic opportunities, building topical authority through content clusters and internal linking strategies. Structure long-form content for LLM readability and citation, including answer-first framing, FAQs, and schema markup, then track AI visibility performance and organic metrics to drive content decisions. Collaborate with technical teams on on-page elements and report growth to stakeholders, aligning with product and demand gen goals. This hybrid role sits at the intersection of editorial ownership, SEO strategy, and emerging AEO/GEO practice within our electric mobility team.
Required Qualifications
- 4-6+ years of experience in content strategy, editorial management, or SEO content roles, with direct ownership of a blog or content program
- Proven track record of driving organic traffic growth through long-form content
- Strong command of SEO fundamentals: keyword research, on-page optimization, content clustering, internal linking
- Excellent editorial judgment, with the ability to evaluate and improve writing for clarity, structure, and accuracy, including AI-assisted drafts
- Comfort with SEO/analytics tooling (Google Search Console, GA4, Ahrefs or Semrush) and project/content management tools
- Strong project management skills, with the ability to run a content pipeline across multiple contributors and deadlines
- Excellent written and verbal communication skills, with the ability to translate data into clear content strategy
- Experience with AI writing tools in an editorial (not just drafting) capacity is a plus
- Familiarity with schema markup (FAQ, HowTo, Article) and its role in AI/search visibility is a plus
Desired Qualifications
- Working knowledge of AEO/GEO concepts — answer optimization, LLM citation patterns, entity-based content strategy — or strong aptitude to build this expertise
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