Content Specialist

Content Specialist responsible for creating, curating, and managing content that supports student recruitment, brand positioning, and engagement across digital and offline channels. Responsibilities include writing, editing, and proofreading across formats (website copy, news articles, blogs, video scripts, email newsletters, social posts); collaborating with Digital Campaign and CRM/Performance Specialists to optimize content for engagement and conversion; gathering student success stories and faculty insights with academic and recruitment teams; producing marketing collateral (brochures, flyers, presentations) with design partners; contributing to event communications and post-event follow-up; maintaining a content calendar aligned with campaigns and recruitment timelines; staying current with trends and best practices; coordinating student testimonials; managing promotional inventory; and providing marketing support across recruitment areas in a collaborative, cross-departmental environment.