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WatiPosted 1 month ago

Content & SEO Specialist

RemoteMexico or Argentina

Full TimeSmall

Job Summary

Plan, write, and edit blog content aligned with SEO strategy and the marketing funnel. Conduct keyword research and on-page SEO optimization to ensure organic discovery. Create and manage email marketing flows for lead nurturing and institutional communications. Develop market educational content with Customer Success and Sales teams to serve as a Thought Leadership & Brand Educator. Create and optimize conversion-focused landing pages for acquisition campaigns. Monitor content performance metrics and adjust strategy based on data. Collaborate with Performance Marketing, Design, and Product teams for brand consistency. Requires B2B SaaS experience, fluency in English, Spanish, and Portuguese, plus familiarity with SEO tools and email automation platforms.

Required Qualifications

  • Experience in B2B SaaS or martech
  • Spanish & Portuguese speaker
  • Fluent English
  • Prior experience in content creation, copywriting, and on-page SEO
  • Analytical mindset and ability to connect content production to business metrics

Desired Qualifications

  • Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console)
  • Experience with email marketing and automation platforms
  • Familiarity with building landing pages (LP builder / CMS tools)
  • Portuguese is a plus, but not required
  • Experience in B2B SaaS or martech
  • Knowledge of the WhatsApp automation / conversational AI market
  • Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR)
  • Fluency in Portuguese

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