Content & SEO Operations Specialist

Own the internal link structure and hub-and-spoke cluster architecture across the website and blog while managing 301 redirects, canonical tags, and URL strategy. Implement and maintain schema markup for LLM crawlers and resolve technical issues including broken links, 404 errors, and crawl errors using Screaming Frog, Ahrefs, and GSC. Build keyword-optimized content briefs in Clearscope and AirOps, manage the content calendar, and oversee refresh cycles to ensure on-page requirements are met before publication. Develop a backlink strategy leveraging PMS partners and industry publications while tracking competitor movements and maintaining the keyword map. Set up GA4 conversion goals and maintain Ahrefs rank trackers for Share of Voice KPI reporting. Collaborate with the Director of Demand Generation and content team to turn data into a compounding content engine.