Content Marketing Strategist

Develop compelling, results-driven content strategies for email, SMS, website, and in-store digital signage that align with brand positioning and business objectives. Write strategic creative briefs, manage production workflows, and coordinate approvals to ensure timely delivery across all channels. Partner with marketing leadership, creative, and sales teams to optimize content effectiveness, increase conversion rates, and leverage performance insights to refine messaging. Analyze engagement and traffic metrics to identify improvement opportunities and adjust strategies accordingly.