Content Marketing Specialist
On-site · Braşov, Brașov County, Romania
Job Summary
Develop and execute a comprehensive content strategy across formats (brochures, articles, whitepapers, case studies, infographics, landing pages, emails, social media) aligned to marketing goals; collaborate with engineers, product managers, and solutions architects to translate complex subject matter for a general business audience; support NPI and brand campaigns; ensure adherence to brand guidelines; optimize content with SEO, distribution platforms, and marketing technologies; manage editorial calendars, external reviews, and publication pipelines; contribute to cross-functional initiatives with Marketing, Product Management, and Sales; leverage CMS, marketing automation, CRM, and DAM systems; work with distributed teams and international audiences.
Required Qualifications
- Bachelor’s degree in marketing, communications, journalism, or related field
- 3+ years of marketing experience with a minimum of 1 year focused on B2B content marketing
- Experience translating complex technical subject matter into clear content for a general business or technical-buyer audience
- Experience managing content in support of product launches or commercialization processes (NPI or equivalent)
- Working knowledge of SEO or AEO principles and content optimization practices, including keyword research and on-page tactics
- Familiarity with CMS, marketing automation, CRM, project management tools, and digital asset management systems; familiarity with platforms such as Marketo, Salesforce, Monday.com, or JIRA
- Excellent written and verbal communication skills; strong editorial judgment and brand voice instincts
- Experience working in or with geographically distributed teams, with comfort in asynchronous workflows and cross-cultural communication
- Experience in data center, industrial technology, electrical infrastructure or adjacent B2B technical markets preferred.
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