Content Marketing Specialist - 63361155738
RemoteSouth Africa
Job Summary
Contribute to and execute multi-channel content strategies aligned to brand growth and recruitment goals by generating creative campaign ideas and themes. Write high-quality content including blogs, emails, social posts, video scripts, and recruitment campaigns while developing and optimizing email campaigns to drive engagement. Support end-to-end webinar production, including topic development, slide decks, and repurposing content into blogs and short-form video clips. Generate and curate user-generated content, collaborate with healthcare professionals to source authentic stories, and publish content across HubSpot, Webflow, and social channels. Monitor performance metrics, generate insights, and contribute to experimentation efforts including A/B testing and AI-enabled workflows.
Required Qualifications
- 3+ years of experience in content marketing, digital marketing, or social media marketing, with demonstrated ownership of multi-channel campaigns
- Proven ability to create high-quality written content across formats that drives measurable engagement and/or conversion
- Experience developing creative social media content, including trend-aware formats and UGC concepts
- Experience supporting or producing webinars or virtual events, including slide development and promotional campaigns
- Working knowledge of SEO best practices and content optimization
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot)
- Comfort analyzing content performance metrics and making optimization recommendations
- Portfolio of writing and content samples required
Desired Qualifications
- Experience leveraging AI tools to increase content efficiency and effectiveness preferred
- Healthcare, staffing, recruitment marketing, or B2C experience preferred
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