Content Marketing Manager (German-speaking Market)
$65,000–$100,000 year
On-siteVienna, Vienna, Austria
Job Summary
Own the end-to-end content marketing strategy and execution for the German-speaking market, defining the brand voice across all customer journey stages from awareness to retention. Write and manage website copy and landing pages tailored to German-speaking audiences, while producing high-converting copy for paid marketing channels and scripting ad creatives for YouTube and Paid Social platforms. Develop and execute organic content strategies across relevant social platforms, collaborating with creators, customers, and influencers to produce authentic, resonant content. Drive continuous improvement through A/B testing, user research, and performance insights to refine messaging. Contribute to product positioning and go-to-market strategy within a fast-growing, Vienna-based B2B SaaS startup focused on AI-powered business communication.
Required Qualifications
- 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing roles
- Native-level German writing skills with a sharp instinct for marketing copy
- Solid background in B2B SaaS or a fast-growing software environment
- Strong understanding of performance marketing and conversion-focused copywriting
- Hands-on experience with A/B testing and using performance data to refine messaging
- Experience scripting ad creatives for YouTube and Paid Social
- Proven ability to build and execute organic social content strategies
- Experience collaborating with external creators, customers, and influencers
- Fluent English for internal and cross-functional communication
- Must be based in Vienna or willing to relocate
- Must be available for on-site work in Vienna, Austria
Desired Qualifications
- Experience marketing AI products or voice/conversational technology
- Background in user research for marketing insights
- Familiarity with SEO best practices for organic content strategy
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