Content Marketing Manager
Remote
Job Summary
Set the strategic direction for Findex's SEO and AI Answer Engine Optimisation program, structuring content and site architecture to ensure visibility in search engines and AI tools. Own and run the agentic content pipeline end-to-end, managing research, drafting, review, and production using AI agents to scale output without compromising quality. Maintain the editorial calendar and produce thought leadership, client stories, and educational content while upholding the firm's editorial voice and tone. Partner with the Marketing Campaign Manager to translate objectives into converting content and track performance data to continuously improve visibility and engagement. This role sits within the national Marketing team at Findex, a leading Australasian provider of integrated accounting and wealth solutions, offering flexible working arrangements across Australia.
Required Qualifications
- Proven experience owning a content strategy or content engine end-to-end, spanning integrated marketing, content strategy or editorial functions
- Demonstrated track record running a multi-channel content engine and editorial calendar at scale, with a strong portfolio of long-form, short-form and earned content
- Strategic ownership of SEO and AEO programs, with hands-on experience in technical and structural SEO, schema markup, site architecture and crawl health
- Confident, practical use of AI tools and agents in a commercial content setting, along with familiarity with platforms such as Google Search Console, Screaming Frog and Ahrefs
- Experience partnering with performance marketing or campaigns functions to translate objectives into content that converts
- A tertiary qualification in Marketing, Communications, Journalism or a related field
Desired Qualifications
- postgraduate qualifications
- prior experience in financial services, professional services or another regulated industry
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