Content Marketing Lead
$140,000–$180,000 year
HybridSan Francisco, California, United States
Job Summary
Own the story Rec tells by interviewing partners, Sales, and Product to transform real deployments into credible case studies, testimonials, and short-form video assets. Translate AI capabilities into concrete workflow stories for Parks & Recreation directors and private operators, building reusable proof libraries Sales can pull directly. Draft sales decks, one-pagers, proposal content, landing pages, and email copy for live opportunities and ABM campaigns. Set and run the content calendar across the website, blog, and social channels with an eye on SEO and AI-driven answer engines. Work closely with Growth Marketing and Product to ensure content ships in service of active deals. Full-time, hybrid in San Francisco, CA, with a $140K-$180K + Equity comp.
Required Qualifications
- 5-8 years of B2B content marketing experience
- ideally at a startup or scale-up
- real case studies, customer stories, or sales enablement assets
- A strong, clear writer across formats: long-form articles, case studies, video scripts, sales decks, and web copy
- Comfortable picking up the phone to interview a customer or partner and turning that conversation into a story
- Working knowledge of SEO and how AI/answer engines (AEO) surface content, and how to write for both
- Experience partnering directly with Sales or Demand Gen to build assets that get used in live deals
- A self-starter who's comfortable owning strategy and execution alone in a lean team
Desired Qualifications
- experience with vertical B2B/AI storytelling
- coordinating short-form video production
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