Content Marketeer - Dutch speaking
HybridAmsterdam, North Holland, The Netherlands
Job Summary
Own the full content lifecycle for Dutch users, from strategy and planning to copywriting and performance optimisation. Draft short-form copy for in-app messages and push notifications, plus long-form content for newsletters and automated email flows. Manage the content calendar end-to-end, ensuring timely delivery across channels while monitoring engagement metrics to drive data-driven improvements. Collaborate with Customer Success, Marketing, and Operations to translate complex benefit information into clear, engaging language. Leverage AI tools and platforms like Braze or Iterable to execute large-scale, personalised campaigns.
Required Qualifications
- Dutch - Native / C2 (mandatory)
- English - B2-C1 (mandatory)
- Proven experience in content creation with a specific focus on email marketing, personalised user journeys, and copywriting
- Demonstrated expertise in versatile copywriting across multiple touchpoints — from high-conversion short-form copy to engaging long-form content
- End-to-end campaign management experience, from creative concept through to execution
- A strong background in content operations and calendar management across multiple concurrent communication streams
- Hands-on experience analysing content performance metrics (open rates, CTRs, engagement data) to A/B test and optimise copy
- Familiarity with modern Customer Engagement Platforms (Braze, Iterable, or Customer.io) or a high aptitude to rapidly adopt them
- Proficiency in using AI tools for content ideation and drafting, combined with strong editorial judgment
- A Bachelor's degree in Marketing, Communications, or a related field — or an equivalent combination of relevant experience and HBO working and thinking level
- Demonstrated success in developing and optimising data-driven email marketing strategies and personalised automated lifecycle flows
- A portfolio showcasing versatile copywriting across both short-form and long-form content in a B2C or user-facing context
- Proven ability to work with subject matter experts and translate technical or complex information into engaging, accessible copy
- Experience working in a fast-paced, dynamic scale-up or similarly agile environment
Desired Qualifications
- Strategic creativity & structured execution: You balance out-of-the-box thinking with strong organisational skills — managing a complex content calendar while never missing a deadline.
- Proactivity & high ownership: You're a self-starter who shapes your role rather than waiting to be directed, and you take full accountability for every campaign you deliver.
- Scale-up agility: You thrive in fast-moving environments, navigate ambiguity with ease, and seize real-time marketing opportunities as they arise.
- User-centric empathy: You deeply understand the diverse Dutch workforce and know how to make even the most complex benefit information feel simple, relevant, and activating.
- Cross-functional collaboration: You naturally break down silos, partner effectively with diverse internal stakeholders, and turn complex input into clear, unified messaging.
- Data-driven mindset: You let performance data guide your decisions, continuously testing and refining your content to maximise impact.
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