Content Manager
On-siteJakarta, Jakarta, Indonesia
Job Summary
Manage the editorial calendar and content planning for Inside Grab, writing and commissioning stories on product innovation, thought leadership, social impact, and industry trends for regional audiences. Develop and execute content across Instagram, TikTok, and emerging platforms, producing multimedia assets from ideation through scripting and publishing. Partner with Product, Engineering, ESG, and People teams to translate complex topics into accessible narratives, while applying GEO, SEO, and paid media strategies to maximize reach. Use analytics to refine distribution and engagement outcomes. This fully onsite role at South Quarter, Jakarta requires 6+ years of experience in content marketing or corporate communications, professional English and Bahasa Melayu/Indonesia, and proficiency with CMS and AI tools.
Required Qualifications
- 6 years+ of experience in content marketing, journalism, or corporate communications
- Professional-level English (written and verbal) to create content for global audiences, write long-form articles, and develop executive communications
- Professional-level Bahasa Melayu or Bahasa Indonesia to interview local stakeholders, translate cultural nuances, and ensure content resonates with Malaysian and Indonesian audiences
- Demonstrated ability to write and edit across formats: long-form thought leadership articles, social media copy, video scripts, and executive presentations
- Experience producing short-form video content for social media platforms, including scriptwriting, visual direction, and coordinating production workflows
- Experience managing content in publishing platforms or content management systems (CMS), with knowledge of digital publishing workflows and distribution strategies
- Experience using data and analytics tools (such as Google Analytics, platform-native analytics, or social listening tools) to measure content performance and inform optimisation decisions
- Experience with GEO/SEO techniques and paid social amplification strategies to improve content discoverability and reach
- Experience working with AI tools to support content creation, research, and audience insight generation
- Must be available for weekend shifts
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