Content Manager
$50,000–$55,000 year
On-siteCharleston, South Carolina, United States
Job Summary
Create effective content marketing strategies and editorial plans for multiple brands, driving traffic, engagement, and sales. Manage cross-platform content calendars, oversee YouTube channels, and handle podcast production while leading teams of writers, designers, and contractors. Execute SEO, email, and social media campaigns using tools like Trello, Google Analytics, and Sprout Social to track analytics and optimize performance. Edit and proofread materials for brand compliance, oversee web development projects via WordPress, and build social media followings across LinkedIn, Facebook, and Instagram. Lead contractors on SEO initiatives and ensure timely delivery of complex, simultaneous projects in a fast-paced agency environment.
Required Qualifications
- Columbia, South Carolina
- Full-time
- $50,000.00 - $55,000.00 per year
- Work closely with clients to create an effective content marketing strategy and editorial plan in line with business objectives
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
- Developing and managing the editorial calendar to ensure deadlines are met
- Helping to generate engaging content ideas for thought leadership pieces, websites, social platforms, and marketing collateral
- Editing and proofreading content
- Managing a content team consisting of writers, graphic designers, videographers, etc
- Formulating a cross-platform content strategy
- Brainstorm with team members to develop new ideas
- Build a following on social media
- Provide editorial, creative and technical support to team members
- Track web analytics to ascertain content engagement levels
- Manage content across all platforms, including email and social media
- Youtube channel management - we manage around ten Youtube channels and need to be able to create content strategies and manage a content calendar and ensure things are being added in a timely fashion
- Project management - there are a LOT of projects going at once since we are an agency, We serve many brands and they all have email/ web/ SEO/ and social projects going at the same time
- Podcast production and channel growth - we produce two podcasts for our internal brands
- Website management - you must be able to manage web development projects
- Wordpress knowledge is a must
- SEO management (must be able to lead contractors who are doing SEO work, be able to review reports and make adjustments to the strategy based on those results
- Experience with LinkedIn - we do a LOT with LinkedIn. Experience here is a must
- Well-versed in SEO, email marketing, and social media management
- Has the ability to manage multiple projects simultaneously in a fast-paced environment
- Has at least 5 years of progressive marketing experience
- Has a solid foundation of marketing principles, excellent spelling and grammar, and the ability to proof materials for accuracy, brand compliance, and fulfillment of work requested
- Has Project Management skills and experience
- Is organized, detail-oriented, and self-driven
- Is comfortable explaining and talking about marketing strategies such as SEO, social media, and funnels
- A strong ability to analyze and manage various metrics and use our reporting system to create actionable items
- Is incredibly resourceful
- Has superior organizational, verbal, and written communication skills
- Is very tech-savvy, experienced, and resourceful in using tech tools
- Trello
- Google Analytics
- Wordpress
- Yoast
- Sprout Social
- Agency Analytics
- Go High Level
- Youtube
- Facebook/ Insta
- Taplio
- Duxsoup
- GSuite
Desired Qualifications
- Master's degree preferred
- Bachelor's degree preferred
- Experience with Trello
- Experience with Google Analytics
- Experience with Wordpress
- Experience with Yoast
- Experience with Sprout Social
- Experience with Agency Analytics
- Experience with Go High Level
- Experience with Youtube
- Experience with Facebook/ Insta
- Experience with LinkedIn
- Experience with Taplio
- Experience with Duxsoup
- Experience with GSuite
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