Content Lead
On-site · Mumbai, Maharashtra, India
Job Summary
Content Lead responsible for creatively managing beauty brand content across touchpoints including social media, influencers, performance marketing, E-commerce, D2C, and POSM. Leads and inspires a team of writers, designers, and account managers to deliver high-quality work, drives constant experimentation and content innovation, develops brand and cultural narratives, collaborates with internal and external partners to generate fresh content ideas and drive Shorts adoption, executes go-to-market plans, aligns content strategies with stakeholders, oversees influencer content planning and asset production, approves content plans, creative layouts, and assets, leads end-to-end content creation from concept to on-site shoots, and establishes KPIs with regular measurement reporting.
Required Qualifications
- Minimum 7 years of content management and strategy experience, ideally in top-tier agencies
- Robust digital background
- Demonstrated proficiency in handling Beauty brands
- Proven experience managing teams of at least 8 members
- Innate creativity with strategic vision
- Strong influencing and problem-solving skills
- Excellent planning, organization, and stakeholder management
- Proficiency in managing workflow, prioritizing tasks, and maximizing productivity
- Experience from concept to completion on projects
- Interest in AI and new technologies; ability to learn benefits and features of AI tools
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