Content Lead
RemoteLondon, England, United Kingdom or United Kingdom
Job Summary
Own the publishing calendar across the website, social channels, email, and blog, deciding what runs, when, and in what order. Write across every format, from 90-word LinkedIn posts to 1,500-word arguments, ensuring answer-first structures for AI search and clean internal linking. Think in distribution, planning each piece for specific communities like Hacker News or trusted newsletters, while turning commissioned long-form essays into fortnights of channel-native content. Carry the events programme, creating copy and collateral before, during, and after events, plus follow-up sequences. Track performance metrics across owned channels and use AI tools for research and outlining, maintaining strict quality checks to guard the brand voice. Work closely with Marketing, Growth, Design, and Product with real autonomy and minimal bureaucracy.
Required Qualifications
- 4+ years writing in-house or at an agency
- ideally for a technical or developer audience
- ideally in a start-up where you had to build the process as well as the output
- Genuine range across formats and lengths
- A real view on distribution
- Working knowledge of SEO and how AI search surfaces content
- Fluent with AI tools across research, outlining and iteration
- Commercial literacy
- Editorial judgement under your own steam
- A proactive communicator who works well without supervision
Desired Qualifications
- Any technical background, formal or self-taught
- You've run a newsletter, blog or publication of your own
- Experience marketing to engineers, developers or another audience that punishes fluff
- Experience with content for events and communities
- Basic design or motion skills, enough to get a social asset out without waiting
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