Content Experience Specialist — Medical Device (Hybrid — Arbor Lakes, MN) Contract
HybridMaple Grove, Minnesota, United States
Job Summary
Develop physician-facing content and integrated communications plans that drive marketing objectives for the Interventional Coronary Therapies franchise. Utilize research to establish content strategy, communication journeys, and measurable goals, then lead development of message maps and compelling digital assets. Partner with analytics to test creative approaches, translate performance insights into new opportunities, and manage vendors to ensure initiatives meet objectives. Build cross-functional relationships with Product Marketing, Digital Marketing, and other teams to maintain alignment with brand guidelines and optimize content across digital channels.
Required Qualifications
- Bachelor's degree in marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
- 5+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environments
- Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation
- some copywriting experience
- Understanding of brand management and principles
- Experience working with and managing agency and external vendor partners
- demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
- Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
- Strong attention to detail
- ability to manage and progress projects through completion
- Ability to manage multiple stakeholders, programs and adapt to changing priorities
- fluent in today's digital marketing ecosystem and how to apply it to content development
- website
- programmatic advertising
- organic/paid social
- marketing automation
Desired Qualifications
- Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.