Content Development Analyst
On-siteMumbai, Maharashtra, India
Job Summary
Develop and update responsive HTML email templates and landing pages based on campaign requirements. Convert approved creative assets into production-ready HTML code, implementing basic personalization and dynamic content using AMPscript. Ensure emails render correctly across major email clients and devices by performing self-testing and supporting QA activities before deployment. Collaborate with campaign developers, designers, and QA teams to fix coding, formatting, and rendering issues. Maintain accurate updates within ticketing systems and adhere to coding guidelines and quality standards. Work primarily across Australia/APAC shift timings.
Required Qualifications
- Bachelor s degree in Computer Science, Information Technology, Engineering, or a related field
- 1–3 years of experience in HTML Development, Email Development, CRM Campaign Development, or Digital Marketing Operations
- Experience creating or modifying HTML email templates and digital assets
- Basic understanding of responsive design, email compatibility, and personalization concepts
- Eagerness to learn CRM platforms, marketing automation technologies, and campaign development best practices
- Strong attention to detail, willingness to learn, and ability to work in a fast-paced environment
- Good organizational skills and ability to manage multiple assignments simultaneously
- Working knowledge of HTML development for email templates and landing pages
- Knowledge of CSS and responsive design principles
- Basic understanding of JavaScript
- Exposure to AMPscript and dynamic content implementation
- Understanding of email development concepts and CRM campaign execution processes
- Ability to build and modify HTML email templates based on provided designs and requirements
- Knowledge of email client compatibility and responsive design best practices
- Strong attention to detail and commitment to quality
- Good analytical and problem-solving skills
- Ability to work independently as well as collaboratively within a team
- Good written and verbal communication skills
- Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts
Desired Qualifications
- Strong attention to detail, willingness to learn, and ability to work in a fast-paced environment
- Good organizational skills and ability to manage multiple assignments simultaneously
- Good analytical and problem-solving skills
- Ability to work independently as well as collaboratively within a team
- Good written and verbal communication skills
- Exposure to: Salesforce Marketing Cloud (SFMC) ,Braze ,Adobe Experience Manager (AEM) ,CRM Platform Certifications
- Familiarity: MAP / Lighthouse MAPP HighTouch
- Understanding of CRM campaigns, customer journeys, and marketing automation concepts
- Exposure to personalization, segmentation, and dynamic content strategies
- Familiarity with campaign testing and QA processes
- Basic understanding of CRM data structures and integrations
- Experience with JIRA, Workfront,or workflow management tools
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