Content Design Manager
On-site · West Perth, Western Australia, Australia
Job Summary
Lead the content design stream of RAC's Digital Experience Program, including migration to a headless CMS, redesign of information architecture, and establishment of content standards and governance. Drive content optimization for members across mid-to-lower funnel journeys and partner with marketing, service, and digital teams to deliver scalable, brand-aligned content. Define and execute content strategies across the full member journey, map customer journeys, develop reusable content narratives and assets for digital channels, and monitor content performance to inform strategy. Role involves cross-functional stakeholder engagement, governance frameworks, training, and CMS optimisation, with a 12-month maximum term contract on a full-time basis (0.8 FTE considered). Requirements include significant experience in content design and digital content management, strong SEO/UX/IA/copywriting/analytics knowledge, and tertiary qualifications in Digital Media/Marketing/Advertising/Business or related discipline.
Required Qualifications
- Significant experience in content design, digital content planning, production, and management.
- Strong technical knowledge across SEO, UX, information architecture, digital copywriting, analytics, and content management systems (including Headless CMS).
- Proven ability to translate business priorities into clear, actionable content briefs.
- Excellent communication and collaboration skills, with a track record of influencing stakeholders and building trusted partnerships.
- Well-developed prioritisation and time management skills, with the ability to align content initiatives with business and audience value.
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