Content & Audience Insights Manager
$170,000–$190,000 year
HybridSan Francisco, California, United States or Los Angeles, California, United States
Job Summary
Own the measurement and learning system behind Linktree's content program by synthesizing channel performance, audience behavior, search signals, and competitive activity into actionable insights. Partner with Data Science to define reporting needs, request new dashboards, and validate data pipelines while interpreting findings for Social, Editorial, and Comms leads. Design pilots with channel owners to test hypotheses and synthesize complex data into evidence-backed recommendations that shape channel priorities and product narratives. Translate business goals into clear content strategies across creator culture, small business growth, and digital identity, ensuring senior Marketing partners have the data needed to invest, test, and scale effectively.
Required Qualifications
- 5-7 years in audience insights, content measurement, marketing analytics, social intelligence, or research
- Experience building measurement frameworks, research plans, or audience-insight programs
- Experience partnering with Data Science or Analytics to define questions and request the right analysis
- Experience creating dashboards and reports, and reading and interpreting social data, social listening tools, search data, and audience insights
- A strong ability to separate signal from noise and explain what the team should do next and why
- Strong editorial judgment and the ability to recognize which findings are credible, differentiated, and relevant enough to become a story
- Experience evaluating performance across multiple channels, audiences, or campaigns
- Strong writing and synthesis skills, able to turn complex analysis into a concise recommendation
- Ability to work across multiple teams and translate business goals into clear content recommendations
- Strong curiosity and judgment about which findings are meaningful, actionable, and supported by enough evidence to inform a decision
Desired Qualifications
- Experience in SaaS, consumer tech, the creator economy, small business marketing, or digital products
- Experience with proprietary data, research reports, trend reports, customer stories, or editorial franchises
- Familiarity with SEO, AEO, product analytics, or analytics platforms
- Experience partnering with data scientists, comms teams, or growth teams
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