Consumer Services Marketing Account Director
RemoteUnited States
Job Summary
Own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. Collaborate with client sales/operations to ensure leads meet defined quality criteria; leverage Power Digital's Nova ecosystem and AI to diagnose and optimize growth constraints across business areas, audience, product, messaging, channels, and measurement. Manage senior client relationships, drive QBRs focused on cost per acquisition, coordinate cross-channel efforts (paid search, paid social, SEO, local, and creative) around a single account strategy, and advise on geographic expansion and local market prioritization. Oversee retention and expansion, lead renewals, and growth of monthly recurring revenue; coach analysts and specialists to improve performance; ensure 100% cadence with Iris, nova, Pulse, and Power Circuit tools. Role requires deep expertise in lead-gen marketing, client strategy alignment, and effective cross-functional leadership.
Required Qualifications
- 6+ years in lead gen or consumer services marketing, agency or in-house
- Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
- Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
- Comfortable with paid search-heavy media mixes and local campaign structures
- Familiar with local SEO, GMB, and review strategy — these matter in home services and similar categories
- Understands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the other
- Track record of retaining and growing accounts
- Power Circuit Certification (annual)
- MITs: Team Coaching and Development; Marketing Strategy, Development and Execution; Client Retention and Client Revenue Growth
- Diversity and inclusion awareness and commitment
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