Consumer Product Lead
$17,178,000–$25,767,100 year
On-siteTokyo, Tokyo, Japan
Job Summary
Own the P&L and day-to-day operations of Duolingo's online store in Japan, including demand forecasting, inventory planning, assortment planning, site performance, supply chain, and fulfillment. Lead product planning, design direction, and production from concept through launch in partnership with Brand, Design, Social, and Operations. Identify, select, and manage external partners and vendors while owning stakeholder relationships end-to-end. Build the store into an efficient marketing channel through product drops, storytelling, and localized execution, and develop pop-up experiences to explore future retail store opportunities. Test merchandising concepts and launch formats in Japan first to create repeatable systems and playbooks for global scaling. Work closely with the broader marketing team to connect store moments with campaigns and brand storytelling.
Required Qualifications
- 7+ years in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand
- Experience building a merchandising or e-commerce function from 0 to 1, with hands-on ownership of a P&L and platforms such as Shopify
- An ability to think outside the box on merchandising and branding, balancing commercial performance with strong brand fit
- Experience leading cross-functional work across creative, marketing, operations, and external partners, with excellent execution skills in fast-moving environments
- Business-level English and Japanese, with strong communication skills across local and global teams
Desired Qualifications
- Experience launching or operating pop-ups, experiential retail, or store-based brand activations
- Experience scaling a merchandising or ecommerce function internationally, especially with localized assortments or market-specific launches
- Familiarity with fandom-driven, character-led, or lifestyle brands where products help consumers express identity and affinity
- Strong instincts for what makes physical products feel uniquely Duolingo: high quality, distinctive, and culturally resonant
- An entrepreneurial mindset and comfort owning a business end-to-end, with an eye toward turning a Japan success story into a broader, potentially global, merchandising mode
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