Consumer Performance Lead
Hybrid · Boca Raton, Florida, United States
Boca Raton, Florida, United StatesHybridFull TimeSenior LevelNot SpecifiedUnknown
Type
Full Time
Level
Senior Level
Education
Not Specified
Company size
Unknown
Job Summary
Consumer Performance Lead focused on owning end-to-end performance and execution of Travelpro's US ecommerce, driving revenue, conversion, and customer engagement across digital storefronts, with AI integration across merchandising, personalization, paid media, analytics, and agentic commerce; leads cross-functional collaboration with marketing, creative, analytics, UX, and operations; hybrid office-based role in Boca Raton, FL, requiring 10+ years in ecommerce/DTC and hands-on Shopify expertise.
Required Qualifications
- 10+ years in ecommerce, digital marketing, or DTC; CPG industry experience required
- Deep hands-on Shopify expertise; proficiency in GA4, Looker, or comparable analytics tools
- Proven track record of owning and growing ecommerce revenue at scale in a DTC environment
- Experience with performance marketing channels or agencies (Meta, Google, Programmatic)
- Experience with affiliate marketing programs and platforms
- Strong background in customer acquisition strategy and paid media planning
- Experience with email marketing platforms and lifecycle/retention programs
- Experience leading A/B testing and CRO programs with demonstrated results
- Demonstrated AI deployment in DTC + familiarity with agentic commerce and AI answer engines.
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