Consumer Insights Manager
HybridSofia, Sofia-Capital, Bulgaria
Job Summary
Own and drive the consumer research and insights agenda across Bulgaria, Romania, and Greece. Transform customer data, market research, and behavioral insights into clear business recommendations by leading qualitative and quantitative research projects with external agencies. Analyze customer behavior using first-party data from GA4, CRM, and Power BI to identify needs, motivations, and pain points. Establish social listening capabilities and measure brand health to improve campaign effectiveness. Support Product, Marketing, and Business teams with evidence-based decisions for new propositions and strategic initiatives. Present findings and action plans to senior stakeholders. Requires a Master's degree and 5+ years of experience in consumer insights or market research, with fluency in English. Based in Sofia, this role offers growth opportunities within a vibrant international team.
Required Qualifications
- Bachelor's or Master's degree in Marketing, Business, Psychology, Sociology, Economics, Statistics or another relevant field
- 5+ years of experience in Consumer Insights, Market Research, Customer Analytics, Marketing Analytics or a similar role
- Strong experience working with both quantitative and qualitative research methodologies
- Hands-on experience managing research agencies and end-to-end research projects
- Ability to analyze customer behavior using first-party data and combine multiple data sources into meaningful business insights
- Experience with tools such as GA4, CRM platforms, Power BI, campaign platforms or similar analytical environments
- Strong analytical thinking with the ability to distinguish meaningful insights from data noise
- Experience presenting findings and recommendations to senior and cross-functional stakeholders
- Excellent communication and stakeholder management skills
- Strong business mindset with the ability to translate insights into practical actions
- Fluency in English
Desired Qualifications
- Previous experience in banking, fintech, payments, telecommunications or another customer-focused industry
- Experience with social listening tools or brand tracking research
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