Consumer Engagement Manager
On-siteMumbai, Maharashtra, India
Job Summary
Identify local EV market trends, risks, and growth opportunities while developing comprehensive online and offline campaign calendars. Lead the team to improve productivity by motivating staff, managing regional sales managers, and executing partner co-marketing programs. Oversee branding, external content, and promotional assets to ensure compliance with global brand strategy and corporate identity. Manage outside agencies, develop in-store programs to generate leads, and act as the liaison between field sales, communications, and retail development teams. Effectively deliver marketing objectives within budget while maintaining a high sense of urgency in a fast-paced, deadline-oriented environment.
Required Qualifications
- 7+ years' related experience with a proven track record developing and driving marketing and consumer engagement campaign initiatives for a lifestyle product
- Profound understanding of EV market, prefer mixed industries background, good combination of Internet and Auto industry; Deep understanding of local market
- Resourceful, good at leveraging resource to meet business objective with minimum cost
- Strong leadership skills, Team player and builder – leads by example
- Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
- Proven track record creating, managing, marketing campaigns focused on ROI
- Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
- Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
- Proficient in MS Office
- Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
- Positive “can do” attitude, passionate and able to show commitment and to inspire others
- Large company discipline...small company entrepreneurial attitude
- Excellent communications in English and other local languages
Desired Qualifications
- prefer mixed industries background
- good combination of Internet and Auto industry
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