Consumer Digital Rewards - Sr. Marketing Specialist
$71,600–$119,400 year
HybridCharlotte, North Carolina, United States or Newark, New Jersey, United States
Charlotte, North Carolina, United States or Newark, New Jersey, United StatesHybridFull Time$71,600–$119,400 yearSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Execute digital marketing campaigns across mobile, desktop paid search, email, and ATM Rewards programs to drive growth. Integrate with Marketing Strategy to develop channel plans and lead creative reviews ensuring customer experience alignment. Partner with internal teams and agencies to deliver specialized portions of marketing initiatives while leveraging data to optimize performance and prioritize messaging. Work with senior management to solve problems and recommend improvements for small to medium products or large initiatives.
Required Qualifications
- 4+ years of marketing campaign management or project management experience
- Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
- Detail-oriented with exceptional organizational, time management, and prioritization skills
- Strong relationship management skills
- Understands the importance of corporate standards, procedures, and approval processes
- Demonstrated ability to translate strategy into clear objectives
- Able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
- Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
- Excellent oral and written communication skills
- Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot
Desired Qualifications
- Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics
- Financial services experience
- Presenting to groups of all levels
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