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Bank of AmericaPosted 1 month ago

Consumer Deposits Digital Sr. Marketing Specialist

$71,600–$119,400 year

On-siteSan Francisco, California, United States or Charlotte, North Carolina, United States

Full TimeSenior LevelLarge

Job Summary

Execute digital marketing campaigns across mobile, desktop paid search, email, and ATM Rewards programs to drive growth. Integrate with Marketing Strategy to develop digital channel plans and lead creative reviews ensuring customer experience alignment. Partner with internal and agency teams to deliver specialized portions of marketing initiatives while leveraging data to optimize performance and prioritize messaging.

Required Qualifications

  • 4+ years of marketing campaign management or project management experience
  • Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
  • Detail-oriented with exceptional organizational, time management, and prioritization skills
  • Strong relationship management skills
  • Understands the importance of corporate standards, procedures, and approval processes
  • Demonstrated ability to translate strategy into clear objectives
  • Able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
  • Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
  • Excellent oral and written communication skills
  • Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot
  • Must be able to work onsite in accordance with the workplace excellence policy

Desired Qualifications

  • Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics
  • Financial services experience
  • Presenting to groups of all levels
  • Adaptability
  • Collaboration
  • Problem Solving
  • Process Management
  • Product Marketing and Branding
  • Active Listening
  • Attention to Detail
  • Oral Communications
  • Prioritization
  • Solution Delivery
  • Process Analytical Thinking
  • Business Acumen
  • Digital Marketing
  • User Experience Design
  • Written Communications

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