Consumer Business Development Manager — Egypt
On-siteCairo, Cairo, Egypt
Job Summary
Assess the Egyptian consumer market segments, price points, and regional differences to evaluate channel mix strategies across dealers, modern trade, and e-commerce. Define product priorities with product management, set commercial models including pricing and incentive frameworks, and build the business plan with sell-out and coverage targets. Recruit and onboard partners, negotiate retail listings, and deliver market share targets through regular field visits and performance reviews. Build channel capabilities via sales training and product knowledge standards, launch promotional campaigns, and coordinate after-sales service levels. Collect market intelligence on pricing and competitor moves while scaling the consumer team. Requires 7+ years in consumer durables in Egypt with commercial planning expertise.
Required Qualifications
- 7+ years in consumer durables/consumer electronics / residential HVAC sales in Egypt
- proven experience in at least two of: dealer networks, modern trade (retail chains), e-commerce
- Experience building or significantly expanding a consumer channel
- Strong commercial planning skills: business cases, channel P&L, pricing and rebate design
- Knows the Egyptian retail landscape and key accounts
- Entrepreneurial, comfortable with ambiguity, able to work alone before a team exists
Desired Qualifications
- competitor experience (consumer AC/appliance brands)
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