Consultant – Salesforce Marketing Cloud Business Analyst
On-siteTokyo, Tokyo, Japan
Job Summary
Engage with client stakeholders to understand campaign, personalization, and customer engagement needs, then elicit, analyze, and document business requirements into functional specifications, user stories, and acceptance criteria. Define and document end-to-end customer journeys and campaign workflows using Journey Builder, Email Studio, Automation Studio, Contact Builder, and Mobile Studio. Act as a functional bridge between client teams and company technical teams to drive UAT planning, defect triaging, and business sign-off while ensuring adherence to delivery standards, data privacy, and compliance. Support go-live activities, post-production stabilization, and continuous optimization initiatives. This role requires 5+ years of Salesforce Business Analyst experience, bilingual English and Japanese skills, and Agile delivery expertise.
Required Qualifications
- 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs
- Strong functional expertise in Salesforce Marketing Cloud
- Solid understanding of customer segmentation, campaign orchestration, and personalization strategies
- Experience working in Agile delivery models with distributed teams
- Strong documentation, communication, and stakeholder management skills
- Bilingual - English and Japanese
Desired Qualifications
- Salesforce Marketing Cloud Consultant or Administrator certification
- Exposure to Salesforce Data Cloud or Sales / Service Cloud
- Experience working on large‐scale transformation programs
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